MARKETING YOUR PROPERTY
Strategic marketing of your Westside Los Angeles property is one of the most important services James Respondek provides. It begins with an in-depth assessment of your home’s potential within the context of current market trends and allows James to develop a targeted strategy for presenting the property and obtaining the optimal sales result. His marketing expertise includes skills in local, regional and international publication placement as well as distinctive internet presence which give your property worldwide exposure. His promotion of your home is supported by the strength of Sotheby’s International Realty®, perhaps the world’s most respected name in the representation of exceptional real estate.
DIRECT MAIL MARKETING
James Respondek’s direct marketing campaigns place your property information directly into the hands of consumers via full-color postcards and brochures addressed to specific geographic and demographic groups composed of qualified buyers.
UPSCALE MAGAZINE ADVERTISING
Presenting your property framed in the ambiance of beautiful, respected and well-read periodicals assures its exposure to the interested, qualified buyers comprising the core demographic of the publications’ readership. Each of James Respondek’s listings represented in these fine publications is presented through custom photographs and professionally-written descriptive copy.
NEWSPAPER ADVERTISING
Home buyers traditionally turn to newspaper real estate sections for information about property for sale in their chosen Los Angeles Westside area. James Respondek knows that this type of advertising delivers wide distribution to consumers in Malibu, Pacific Palisades, Santa Monica, Brentwood and Bel Air. . He places ads in geographic editions of newspapers on specific days and within special supplements. Effective publications include the Los Angeles Times, Malibu Times and Palisadian-Post.
INTERNET
The internet has become a vital source of real estate and property information for buyers and sellers. Statistics indicate that around 90% of residential real estate transactions begin online. With this in mind, James Respondek makes the internet an integral part of his superior marketing program and maintains worldwide presence in the marketplace via cutting-edge methods and expertise in this technological information medium.
- Targeted Email
James Respondek selectively markets the properties he represents via his proprietary email list of past clients and other qualified potential home buyers and sellers. His email messages allow him to deliver important information to buyers as the rest of a property’s marketing campaign develops. The information often contains a comprehensive package of photographs and descriptive copy about a specific property.
JamesRespondek.com
The state-of-the-art proprietary website www.JamesRespondek.com incorporates appealing design, sophisticated search engine optimization and constantly updated information built on a cutting-edge WordPress platform. The result is an engaging, informative marketing tool providing high visibility and optimum international exposure for your property. The website’s Exclusive Listings section features a slideshow of representative photos and professionally-written description of each property, and the “Featured Property” window on the site’s homepage offers a rotating direct link to your listing.
Property Websites
The dedicated property website James Respondek creates for each property he represents allows prospective buyers access to as much visual and written information as possible prior to visiting the property. The finest professional photographers, writers and web developers create these very colorful and interesting sites for maximum impact. These sites are prominently mentioned in print ads and are directly accessible via JamesRespondek.com.
Sotheby’s International Realty® Websites
Comprehensive, informative, multi-lingual and aesthetically appealing, the Sotheby’s International Realty® websites provide a major worldwide presence for your property. All of James Respondek’s listings are available 24/7 to the thousands of potential buyers who visit www.SothebysHomes.com and www.SothebysRealty.com every day.
